You're a wealthy investor. There's quite a few others here. Quite a nice data set for a company to have! Must be doing something wrong if they're not profitable.

Yes, the average Fool is probably a male accountant aged 40-55 living in the Home Counties and at the peak of his earnings power. So why can't TMF cash in on that captive, favourable demographic?

Because they have no idea who we really are in real life. We are just handles and virtual persona's. Banks, utilties etc are dealing with real people and can cross-sell products - they have actual names and addresses and phone numbers, plus informatiuon on their patterns and habits and behaviours. They can cross-check you against other datatbases to learn more. That's valuable marketing information.

While most of us here are very careful here to avoid giving away too much information that may reveal our real identity, and right there that prevents direct marketing and cross-selling in the way you suggest. All TMF can do is send out emails to you, because that is all they have, and I doubt that that is very effective. While we whine like banshees if there are too many pop-ad's.

TMF attracts people who are too shrewd to buy TMF products, and that is the ultimate and tragic irony.