We may never know what 'products' our chips are going into with non BMR.
It is that chip that IS our product, as much as BMR.
The Holy grail of amp technology that JL believed would be a viable thriving business in it's own right, and spent several years working on without any BMR in sight. Then we discover that such technology might well give us unequalled haptic exciter efficiencies down the line.
Hopefully we can all get excited by amplifier sales figures before long, with or without BMR inclusion.