Interesting to see how many brews Fullers will offer in a year. My bet is only one Gales product will survive.The reason for saying this is that once you start applying hard economics to the acquired business you automatically replace the acquired product by your own as you will champion it. This will create further advantage through economies of scale and make the acquired brews seem even less interesting financially.Often this creates nothing more than cannibalisation of sales which is not good long term for the company.Let us hope that Fullers avoid that.I am still enjoying the Fullers beer in Barnes! I will look out for any Gales ones............M
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